Our work is grounded in insights derived from end customers, solutions partners and competitors, and combined with our deep experience and knowledge of best practices for sales, marketing and offering success.

We are experts in market research, having designed and analyzed high-profile studies for publication at Gartner and with the largest companies around.  Tower Lane is known for designing high-impact online research studies, and for extremely insightful in-depth interviews.

However, our work doesn’t stop at the data collection, as we have the experience and insight necessary to help clients understand what the analysis means for them.  Our goal is to provide clients with actionable recommendations to help them succeed.

Tower Lane Consulting provides the right insight to help you:

  • Introduce a new product or service
  • Expand to new customers and markets
  • Acquire new capabilities
  • Increase sales to existing customers
  • Strengthen and refine value propositions
  • Prepare sales teams and channels for conversations with key buyers
  • Position marketing messages to align with prospects’ business requirements

In order to best assist companies with their growth, Tower Lane has developed a strong background in:

  • Go to Market Strategy
  • Customer and Channel Satisfaction Studies
  • M&A Due Diligence – Market Opportunity
  • Customer Acquisition & Retention
  • Understanding Routes to Market
  • Understanding Purchase Behavior
  • Product Requirements and Positioning
  • Competitive Intelligence
  • Developing Customer Panels & Advisory Councils